4 reasons why attaching monetary values to marketing tactics is good for business
In short, providing the key numbers for Marketing contribution to the business is what many business leaders look for. But shedding more light on the work and the people that lead to these numbers is important to building cultures that attract and retain great talent. Documenting monetary values associated with tactics, learnings and actions are […]
How data and insights can impact organizational health
In short, as people come and go, hard-earned insights often go with them. This is preventable, but a culture that fosters information sharing with focus on data and insights should be in place before people head out the door. The frameworks that facilitate this type of knowledge sharing can also have more profound impacts on […]
The power of knowledge accessibility
In short: Conducting quant and qual research is good. But going from good to great means making this hard-earned knowledge accessible to those far and wide across an organization. Across silos, teams, channel focus, geographies and functions. Make knowledge accessible by making it easy to find and easy to understand. A/B testing a single hypothesis […]