Blog
We cover a range of topics here, but mostly focus on ways to extract more value from digital through experimentation and data-driven cultures.
Culture is not just about pom poms and parties
Culture is not just about pom poms and parties We need to build a winning culture. It’s important to have an experimentation culture. We’re looking
Where to go from Google Optimize
In short, after 5 years of settling on Google Optimize as its next “experiment” with an A/B testing platform, it appears Google is shedding its
4 reasons why attaching monetary values to marketing tactics is good for business
In short, providing the key numbers for Marketing contribution to the business is what many business leaders look for. But shedding more light on the
How data and insights can impact organizational health
In short, as people come and go, hard-earned insights often go with them. This is preventable, but a culture that fosters information sharing with focus
The power of knowledge accessibility
In short: Conducting quant and qual research is good. But going from good to great means making this hard-earned knowledge accessible to those far and
The what, the why and the why not
In short: If you’re looking to establish a culture that leans on data and experimentation to drive decision making, it starts with building a culture
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Recent Posts
- Culture is not just about pom poms and parties March 30, 2023
- Where to go from Google Optimize January 23, 2023
- 4 reasons why attaching monetary values to marketing tactics is good for business December 19, 2022
- How data and insights can impact organizational health September 16, 2022
- The power of knowledge accessibility August 25, 2022